Data mining and data analytics both are interrelated and extremely necessary for a business enterprise to smoothly make business to get going. Accurate business forecast and business figures are rendered by focusing on data analytics. It is defined as comprehensive sources of data to be examined and work efficiently to be able to increase software and specialized systems. Using this technology, businesses can overcome and get an idea about making business decisions more transparent and take correct business decisions. Businesses can increase its business revenues, better operational efficiency and most importantly gain an upper-hand in the business competition. Jam tech technologies are practicing and are in favor of data analytics to improving business performance.